FUNKE MEDIENGRUPPE continues to expand its digital activities and takes a 25.1% stake in prettysocial media. prettysocial media is an international provider of content marketing campaigns, which it delivers across the social channels of online newspapers, magazines or other premium publications. The company has in a short time already signed up over 1,500 publishers to its Native Avenue platform enabling new targeted communications opportunities for branded advertisers seeking to target relevant users across these publications.
Founded in 2013 by Ulrich Schmidt, Trine Buus and Oliver Fahle and a team of experienced digital professionals, the Company is currently operating in Germany, Scandinavia, the Netherlands, UK and the USA. Ulrich Schmidt has founded and successfully run multiple international digital media companies including ad pepper media – a digital marketing and technology group which he scaled to a leading global digital network within a few years.
The partnership with the FUNKE MEDIENGRUPPE will provide both companies considerable strategic expansion opportunities. “With FUNKE, we not only have a strong established media partner at our side to support our ambitious growth plans but also a partner with an innovative Digital Strategy at the core of its business. We strongly believe that prettysocial’s technology , innovative creative ad formats and competences will help to significantly accelerate our joint growth, “said Ulrich Schmidt, CEO of prettysocial.
“prettysocial media’s impressive and unique social media campaign offering distributed across quality media, especially in Facebook, dramatically improve ad efficiency and effectiveness. Our participation in this innovative company complements our company commitment to social publishing" adds Tobias Oswald, Managing Director of FUNKE Digital.
Press contact prettysocial media GmbH
Ulrich Schmidt, uschmidt@prettysocialmedia.com, Phone + 49 162 2345600