PAN-European Branded Content Campaign

Case Study: Jaguar

SITUATION

When Jaguar introduced the high-performance SUV with 5.0 liter V8 compress engine in Europe under the tag “Performance that excites”it was setting new standards for the segment of luxury SUVs. The hype was supported by unique story telling in a 3 episode video series.

RESULTS

When Jaguar introduced the high-performance SUV with 5.0 liter V8 compress engine in Europe under the tag “Performance that excites”it was setting new standards for the segment of luxury SUVs. The hype was supported by unique story telling in a 3 episode video series.

Branded Content Kampagne für Jaguar F-Pace

  • Social impressions within Target Audience +10 Mio
  • Over-performance 317%
  • Video Completion rate 8,5 %