The launch of the Jeep Renegade was a strategically important step for Fiat Chrysler Automobiles in 2014. In addition to classic channels such as TV and display, we looked for innovative approaches to the teaser phase of the campaign (” Find the Jeep Renegade “) in Social Media channels to carry. Together with prettysocial media GmbH in Munich, we were now able to combine Facebook posts and radio teasers on EgoFM. This was the ideal package – the performance figures were convincing.
