PAN-European Branded Content Campaign
Case Study: Jaguar
SITUATION
When Jaguar introduced the high-performance SUV with 5.0 liter V8 compress engine in Europe under the tag “Performance that excites”it was setting new standards for the segment of luxury SUVs. The hype was supported by unique story telling in a 3 episode video series.
RESULTS
When Jaguar introduced the high-performance SUV with 5.0 liter V8 compress engine in Europe under the tag “Performance that excites”it was setting new standards for the segment of luxury SUVs. The hype was supported by unique story telling in a 3 episode video series.
