As a category leader, our client is in a position to go beyond just educating on the benefits of a probiotic. Rather, there is an opportunity to take a step back in the education “funnel” and explain not just what a probiotic does, but why one would benefit from a probiotic – even if they don’t suffer from typical digestive issues.
The goal here was to engage with women about a multi-strain probiotic blend specifically designed for women.
We developed multiple sets of in-depth digital articles with premium publishers providing trustworthiness and engagement from the target audience.
A large barrier to entry is that people don’t know enough about probiotics and if they do, it is heavily rooted in digestive health– so we will not only need to convince people that probiotics are essential to your overall health, but also that our clients product is the best choice.
With the native articles – amplified by strong social posts on Facebook and Instagram – we achieved an overwhelming reading time of more than 14 minutes.