With the launch of the new Opel Astra, Opel had made a Video presenting the vehicle as being superior to luxury cars such as Mercedes. Besides using the more traditional TV channel, Opel wanted to expand their social media presence and saw Facebook as the ideal channel to optimize the reach. The overall objective was to create awareness, engagement and video views within the Opel Astra target audience that represent innovative and technology-driven males.
To maximize reach among the target audience, the sponsored post was placed in the news stream of two national renowned technology publishers with a joint fanbase of 250K and 1.4 mio. unique users.
The campaign ran for 3 days and resulted in a 0.97 % CTR and more than 750K video views across Germany.