CASE: Estée Lauder’s influencer video goes viral

  • september 19, 2019

Estée Lauder went together with fashion icon Kendall Jenner and singer Elle King to promote the new Pure Color Love Lipstic. The short-form video was published on one of the hottest fashion Facebook pages as Branded Content to increase the already widely popular hit among the target audience of the ever-seeker women aged 25-45. 

How Prettysocial Helped

Using Prettysocial Media’s publisher network, Estée Lauder benefitted from a  2.5 mio fanbase and was able to double their reach and increase impressions and social awareness.

  • 8.6K Engagements
  • 35.3 % Video Views
  • 10% Video completion rate

Check it out here

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