Estée Lauder went together with fashion icon Kendall Jenner and singer Elle King to promote the new Pure Color Love Lipstic. The short-form video was published on one of the hottest fashion Facebook pages as Branded Content to increase the already widely popular hit among the target audience of the ever-seeker women aged 25-45.
How Prettysocial Helped
Using Prettysocial Media’s publisher network, Estée Lauder benefitted from a 2.5 mio fanbase and was able to double their reach and increase impressions and social awareness.
- 8.6K Engagements
- 35.3 % Video Views
- 10% Video completion rate
Check it out here
